Our Story


Frank and Dave.

Good mates.

Frank, an animal feeds specialist and business owner, loves fishing and playing the drums. Dave, with a media and print background, lives for his tennis and snowboarding. Two kiwi blokes from Raglan with a dream.
To create a premium range of 100% natural food for pets, using the best New Zealand ingredients they can find. From the art studio, to the farm, to the manufacturing plant, this is a product with deep NZ roots and no compromises.
Our packaging acknowledges that pets have human-like qualities and reflects our overall philosophy towards pets and pet food. We see your pets as you see them – a beloved and vital member of the family. We asked a local Raglan artist, Hayley Hamilton, to capture those qualities for us.


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