Our Story

At Good Noze, our journey began in 2014 with a simple mission: to create natural, tasty, and nutritious pet food that pets—and their humans—can feel good about. From the beginning, we’ve been committed to using high-quality, New Zealand-sourced ingredients to support the health and happiness of pets everywhere.

We launched in 2015 into New Zealand’s high-end retail stores, and by 2018, we took our first steps into the international market with distribution in Mainland China. This was soon followed by expansion into Hong Kong and Singapore in 2019.

To meet growing demand, we invested in new freeze-drying machinery in 2020, and by 2021, our state-of-the-art freeze-drying plant in the heart of the Waikato was fully operational. This growth allowed us to launch new products, refresh our packaging, and begin working with OEM partners in 2022.

In 2023, we boosted our manufacturing capacity even further. By 2024, we achieved full vertical integration with the addition of in-house mixing, dicing, pelleting, and vacuum sealing—giving us greater flexibility and control while setting the stage for even more innovation in pet nutrition.

2025 marks another exciting milestone, as we expand our presence into Malaysia and strengthen our reach in Singapore—continuing our mission to bring premium New Zealand pet nutrition to more pets across the region.

We’re proud to be:

• 100% New Zealand made
• 100% locally owned
• 100% natural

As a FernMark licensee and a pet food brand on the China white list, we’re committed to quality, transparency, and trust—backed by the best of what Aotearoa has to offer.

It’s been an exciting ride, and we’re just getting started.

Thank you for being part of the Good Noze story.